Increasing the efficiency of your home also increases the cosiness. And that's exactly what home owners can expect when they get a Home Energy Upgrade with grants through SEAI. Testimonials are a really effective way of demonstrating improved comfort. But they’re not very interesting. When we looked at the types of homes that would benefit most however, we found unlimited charm in the miscellaneous ornaments that decorate older Irish houses. Giving a voice to these lovable householders offered us a way to create a fun and engaging campaign that was still hardworking.