Chinese New Year is the biggest party on Earth, yet largely goes unnoticed in the West. So we wanted to snatch an opportunity to mark the Year of the Ram in a way that reflected Heineken’s interest in global experiences. We needed something special, something completely original that would bring East and West closer while resonating with beer drinkers the world over.
Chinese New Year is the biggest party on Earth, yet largely goes unnoticed in the West. So we wanted to snatch an opportunity to mark the Year of the Ram in a way that reflected Heineken’s interest in global experiences. We needed something special, something completely original that would bring East and West closer while resonating with beer drinkers the world over.