Copywriter
Dublin Bus School 2015

Earning Kids' Respect

Most kids taking the bus are sweet little angels, but unsavoury incidents involving young people still occur all too often. So to get kids thinking about how their behaviour can affect others, we created three animations based on common offences. To ensure the consequences really hit home, we recruited kids from the schools where the videos would be shown, so they could voice the role of the young offenders.

Dublin Bus working with Schools